O2 Ducks Arrive to Help Children and Seniors
..and bringing with them special prizes to their owners.
Telefónica now offers the popular yellow O2 ducks that customers can buy in any O2 store as part of yet another phase of the Reward for Top-Up programme. All new owners of a rubber duckwill not only get a tempting award, they will alsohelp O2 Foundation to support children and elderly people in need. Telefónica will donate the yield - CZK 30 from each sold duck - to Safety Line and Senior Line. The project will be crowned by a Duck Race on the Vltava river on 2 nd October 2010, where more tempting awards will be given out.
"The yellow ducks in our advertisements attracted an overwhelming interest from our customers. That is why we decided to use them to support children and old people in need. However, we do not want to be a mere middleman in this activity, therefore,O2 Foundation will double the yield. The total sum will be transferred to Safety Line and Senior Line. Both helplines mayget up to one million CZK on top of their regular annual support provided to them by O2, " says Jiří Šuchman, Director of External Relations, Telefónica Czech Republic, and a member of the Board of Trustees of O2 Foundation.
The yellow O2 ducks will be available in the O2 stores until 2 nd October 2010, or while stocks last; one duck costs CZK 60. In total there are 30,000 ducks to be sold in the O2 brand stores. All ducks have a special code printed on their bottom; after entering the code on www.odmenazadobiti.cz, all pre-paid customers will receive one of the prepared rewards. They can win one of the material prizes like a flat-screen television, laptop, mobile handset, digital camera or a voucher towards purchasing goods and experiences. There are also service bundles prepared containing free calling, texting, MMS messages or Internet on Your Mobile. Therefore, buying the duck will pay twice to customers, they will contribute to children and seniors in need and will get a reward themselves.
And this is not all, the purchased ducks may be enrolled - by anyone, not just O2 customers - to a charity race that will be held to celebrate the International Volunteers' Day of Telefónica in Žluté lázně in Praha on 2 nd October 2010. To enrol, visit www.kachnizavod.cz and enter the unique code shown on the bottom of your duck. All registered racers who will check in at the race venue as the 50 th, 100 th, 150 th etc. will receive a CZK 500 Kanzelsberger bookstore voucher or a voucher for two tickets to Palace Cinemas. Tempting prizes like a TV set, laptop or mobile handsetswill be prepared for the winners of the duck race.
